Direction – A Realistic Strategy for Independence
Many thanks to Yes Skye and Lochalsh for sharing their evening with Commonweal’s Robin McAlpine explaining the highlights of his new strategy paper entitled “Direction: A Realistic Strategy for Achieving Scottish Independence”.
Robin shares insights from research carried out by Commonweal and others to create a blueprint for persuasive communications. He also explains the benefits of peer-to-peer campaigning and how we can build support for independence beyond 60%. Here are his main headings :
- Introduction
- What is independence and how do you become independent?
- The science of decision-making
- Data on target voters and what it tells us
- Developing a story and the balance between hope and fear
- Building confidence and overcoming barriers
- Theories of communication and the importance of relationships
- The settled will and the trigger point
- How can this be built?
- Conclusion
- Further Reading
“Direction” is available as a free download from Commonweal and can also be purchased in paperback format from their online shop.
If you enjoy Robin’s approach to Scottish affairs and the fight for independence, you’ll find more podcasts which feature him in this playlist.
And once again, may thanks to Yes Skye and Lochalsh!
Best ways to support Scottish Independence Podcasts …
Subscribe to our podcast feeds. Our team produces a NEW podcast episode every Friday. Search for Scottish Independence Podcasts wherever you get your podcasts: Apple, Google, Podbean, Amazon and many more. If you’ve enjoyed a podcast please share it and tag us in.
Subscribe to our Youtube channel @IndyPodExtra for more of our video footage and clips
Follow us on Social Media. It all helps to extend our reach and be visible to more people. We’re on Facebook, Twitter, Mastodon, TikTok and Instagram. Just click on the buttons and join our on-line community.
