Direction – A Realistic Strategy for Independence

Many thanks to Yes Skye and Lochalsh for sharing their evening with Commonweal’s Robin McAlpine explaining the highlights of his new strategy paper entitled “Direction: A Realistic Strategy for Achieving Scottish Independence”.

Direction a Strategy for independence. Robin McAlpine. Scottish Independence Podcasts

Robin shares insights from research carried out by Commonweal and others to create a blueprint for persuasive communications.  He also explains the benefits of peer-to-peer campaigning and how we can build support for independence beyond 60%. Here are his main headings :

  • Introduction
  • What is independence and how do you become independent?
  • The science of decision-making
  • Data on target voters and what it tells us
  • Developing a story and the balance between hope and fear
  • Building confidence and overcoming barriers
  • Theories of communication and the importance of relationships
  • The settled will and the trigger point
  • How can this be built?
  • Conclusion
  • Further Reading

Direction” is available as a free download from Commonweal and can also be purchased in paperback format from their online shop.

If you enjoy Robin’s approach to Scottish affairs and the fight for independence, you’ll find more podcasts which feature him in this playlist.

And once again, may thanks to Yes Skye and Lochalsh!

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