Election Autopsy Pt2: Statistics
Fiona and Marlene are back for Part 2 of our Election Autopsy series, this week looking at Persuasion UK polling data that reveals what Scottish voters actually care about.
Discover the issues, values, and motivations behind party choices—and what these insights mean for future campaigns and activism. A data-driven follow-up to our Election Autopsy Part 1 reaction episode.
Key topics covered:
- 03:22 High level overview
- 07:24 Voter flows between GE2024 and Holyrood 2026
- 12:46 Top issues for voters per party
- 21:45 Key values of different voter groups
- 27:31 Top 10 reasons for voting SNP
- 30:55 Top 10 reasons for voting ReformUK
- 36:15 Top 10 Reasons NOT to vote ReformUK
- 40:43 Yes/No split per party
- Full polling results Persuasion UK
- Prefer to watch the video? Here it is Election Autopsy Part 2
- Browse all our Holyrood 2026 podcasts
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